tanner@payer.org
Date: Wed, 22 Feb 2017 09:07:14 -0500 (EST)
> wired sells articles
No. It sells eyeballs. The articles are how it draws the viewers, but the viewers are the product for which money is taken.
The ad blockers may interfere with this revenue model, but the alternative is that the suppliers of eyeballs (to wit, readers) expose themselves to the risk of what the ad networks furnish. The ad networks will happily furnish malware, java scripts, pop-ups, and other evil things.
The installation of malware, pop-ups, and the like will
reduce the ability of eyeballs to present themselves.
Thus, over time, the business model destroys its product,
and this may not be sustainable.