From Daring Fireball : "PC pundits pound their heads against the wall, asking why, if Apple only sells a small percentage of computers, the company receives such a disproportionate amount of media attention. The answer is simply that they’re selling the best computers, to the most interesting people. Maybe it is only two percent of the total PC market, but it’s the most interesting two percent"
or more likely, those 2 percent of machines are bought by journalists. These people always think they're the most interesting.
Phil