Ah ha, A whois reveals that phonebashing.com is owned by Virgin. So it's a viral marketing ploy (thanks for that, Paul)
It does say, that they are the associated with virgin at the very top and the very bottom.
Iain
I had noticed that as well Iain, but was not going to say anything ;)
Bob Bob
It sort of says it but is pretending that it isn't really
Lindsay